12/31/2023 0 Comments Florists in travelers rest scIt made a huge impression on the florists to have a chance to design with the first local dahlias of the season, to experience full, multipetaled lisianthus unlike anything they’d ever seen before, and to learn about sourcing from farms in their area. Sensory overload in a good way: Touch, smell, see local blooms (c) Angela Zion “There are a ton of retail florists here in the area, which is the niche we’re still trying to break into, but we’ve made some headway and those are the ones we want to reach in the coming year.” “Event florists love what we’re doing – they want us to grow more,” Melissa says. Local florists gathered for friendship and flowers (food and wine, too!) (c) Angela ZionĮd shows off his flower-adorned cowboy hat (c) Angela ZionĪs you can see from the photos, the flowers were indeed stunning and the faces of the farmers and their party guests – local florists – tell the rest of the story. Most were just happy to have a chance to sit down and talk with others in the industry.” “About half of the guests jumped in and made arrangements some just gathered blooms to take home and later we saw their photos on Instagram. “We filled up the outer edges of the room we were in and spilled into the floral studio and printmaking area,” she says. Member farmers brought an abundance of freshly-harvested botanicals to share. The message: Come and make an arrangement for yourself enjoy a glass of wine on us and play with beautiful, local, American grown floral products.Ī stunning arrangement, created at the party (c) Angela Zion Some of those invites were “cold calls,” but when the farmer arrived holding a sample bouquet, the introduction was easy. “I made an invitation with the American Flowers Week graphics and each SC Upstate Flowers member was designated to email or hand-deliver invitations to three or four members of the local florist community.” “We had only been around since February and only a handful of florists knew about the group,” Melissa say. The party took place on June 27, 2016, the day before American Flowers Week launched. She has generously shared some of those images with us here. In addition to a printmaker, two photographers work here, including Angela Zion, who offered to capture the Farmer-Florist Party on film. “The Station,” where Suzie’s design studio is housed, is actually an old gas station converted into a multi-artist commercial space. Gorgeous, natural light fills The Station, where florist Suzie Bunn and her business Statice Floral are based. The idea of a “Farmer-Florist Party”took on a life of its own when Suzie Bunn of Statice Floral offered to hold the party in her Greenville studio. “I thought, ‘we need to do something with this - this is a good opportunity,’” she explained. The goal? To use the occasion of American Flowers Week to introduce themselves and their beautiful, local blooms to their hometown florists.įlower farmer and member Melissa Smith of Fraylick Farmknew that American Flowers Week 2016 (June 28-July 4) was coming up after reading about it in newsletters. Meet Melissa Smith, Fraylick Farm (c) Angela Zion They planned a fun, festive, floral - and affordable - promotional event that was a huge success. I’ve been wanting to share the story of SC Upstate Flowers, a group of creative and motivated flower farmers who are staking a claim for Slow Flowers in their community. Here’s some inspiration to get you started. And it’s not too early to begin your American Flowers Week 2017 promotional prep! If you’re like me, planning for 2017 is top-of-mind these days. Farmers and Florists in Greenville, South Carolina, came together to celebrate local flowers for American Flowers Week 2016 (c) Angela Zion Photography
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